Binance, the world's largest cryptocurrency exchange, has announced a multi-year partnership with Italian football club S.S. Lazio. Binance will become the main jersey sponsor of the club, which in turn will be the launch partner for the new Binance Fan Token platform, available from this week.
LAZIO Fan Tokens available on the Binance Fan Token platform
By joining forces with Binance, LAZIO Fan Tokens will be issued through Binance Launchpad to take club branding to the next level, creating a more meaningful fan engagement experience - through unique rewards based on participation, interactivity, gamification and more.
Società Sportiva Lazio, better known as Lazio, is an Italian top professional football club based in Rome. The club was founded in 1900 and has won several major titles, including a Cup Winners' Cup, a UEFA Super Cup, two Italian Championships, seven Italian Cups and three Italian Super Cups. Over the years, many world famous players have come through the club, including Sinisa Mihajlovic, Diego Simeone, Roberto Mancini, Giuseppe Favalli, Alessandro Nesta, Tommaso Rocchi, Miro Klose and Ciro Immobile.
Lazio currently has over 1.5 million supporters in Italy, and a digital fan base of over 2.5 million followers on social media.
Claudio Lotito, President of Lazio, commented, "Our partnership with Binance will allow us to expand our digital presence and connect with our fans and followers like never before. Engaging our fan base with emerging technologies and taking advantage of Binance's reach opens new horizons for our club's brand activation and future support. With the help of Binance, we aim to bring our fans from all over the world closer to the club. LAZIO Fan Tokens truly bring our club's players and their success closer to the fans, wherever they are."
Changpeng "CZ" Zhao, CEO and co-founder of Binance, commented in this regard that "sports fans can take advantage of this revolutionary participation and gamification solution in a number of exciting ways."
"Fans can collect Binance Fan Tokens and rare NFTs, enjoy exclusive voting rights on certain club decisions reserved for fans, unlock unique Fan Badges and rewards based on their level of participation, obtain signed merchandise and even meet their favorite teams in person. Binance Fan Tokens are an innovative way for fans to engage more meaningfully with their favorite clubs and provide opportunities for teams to truly include their fans," he concluded.