Netflix starts testing its games in Poland

Netflix starts testing its games in Poland

Netflix announced today that it will begin testing its mobile games within its Android app for its members in Poland. At launch, subscribers will be able to try out just two games for now, "Stranger Things: 1984" and "Stranger Things 3," these titles were previously available on the Apple App Store, Google Play and, in the case of the most recent release, other platforms including desktop and consoles.

Although the games are offered to subscribers in the central tab of the Netflix mobile app, users will still be directed to the Google Play Store to install the game on their devices.

According to Netflix members can return to the game later at any time by simply clicking "Play" on the game page from within the Netflix app or even by opening it directly from their mobile device.

"It's still very, very early days and we'll be working hard to be able to deliver the best possible experience in the coming months, with no ads and no in-app in-app purchasing approach to the games," a Netflix spokesperson said of the launch.

The company has been expanding its gaming investment over the years, seeing this with a lot of potential for a broader entertainment universe that ties into its most popular shows. At the 2019 E3 gaming conference, Netflix detailed a number of game integrations into popular platforms like Roblox and Fortnite and its plans to bring new "Stranger Things" games to market.

With the test launch in Poland, Netflix says that users will need to have a subscription to download the titles as they will now be available exclusively to subscribers. However, existing users who have already downloaded the game on Google Play in the past will not be affected. Users will be able to play the game normally or even download it again through their library.

The test aims to better understand how mobile games will be accepted by Netflix members and determine other improvements Netflix might make. Netflix chose Poland because of Poland having an active mobile gaming audience.

The streamer recently announced during its second-quarter earnings call that it would add mobile games to its offerings, noting that it sees games as "another new content category" for its business, similar to its "expansion into original films, animation and TV."

Source: Techcrunch