Pixel Pass: a new subscription of services associated with the Google smartphone

Pixel Pass: a new subscription of services associated with the Google smartphone

Google looks set to announce a new subscription package called "Pixel Pass," which would combine a new Pixel device with an extended warranty and premium subscriptions to various Google services.

The unconfirmed package was detailed in an image released by Brandon Lee of This is Tech Today . It's unclear how much the Pixel Pass would cost, but the documents suggest it will be sold through Google Fi and the Google Store along with the purchase of a Pixel device, and it won't be exclusive to Google Fi alone.

As Lee notes, Pixel Pass seems to combine elements of Apple's iPhone upgrade program (which offers an iPhone through monthly subscription payments along with an extended warranty) and its Apple One suite of subscription services. Pixel Pass can be presented as a way to simplify access to all of those services, while also offering the peace of mind of an extended warranty.

Pixel Pass: a new subscription of services associated with the Google smartphone

The Pixel Pass may also offer a discount compared to paying for the services individually, though there's currently no indication how much the Pixel Pass may cost.

From the documents, it looks like Pixel Pass will combine up to four subscriptions: YouTube Premium or YouTube Music, Google One, Play Pass, and Google Fi. Those services cover video and music streaming, cloud storage, app subscription package, and mobile network coverage. There's no mention of Google Stadia, the search giant's cloud gaming streaming service, which is a shame since Apple's features Apple Arcade.

The leak suggests that the extended device warranty will work similarly to the existing Google Preferred Care or Device Protection services, which offer protection against accidental and mechanical damage. Currently, Preferred Care is only available in the U.S., Canada, and Puerto Rico, while Device Protection is only offered with Google Fi service exclusive to the U.S. This suggests that Pixel Pass may be a North America-exclusive option.

There's no mention of which Pixel smartphones the Pixel Pass will be offered on. But given that the Pixel 6 event will happen as early as October 19, it seems likely that the Pixel Pass will be introduced as a follow-up to the new high-end smartphone.