At the press conference preceding the Dreamforce event kickoff, Salesforce Chief Operating Officer Bret Taylor announced that the post-pandemic world is more digital than ever, and so he has developed a "digital infrastructure needed to connect employees, partners and customers, this 'space' has become more important than the physical headquarters."
After acquiring Slack and the company's intention to integrate it into all industry solutions, CRM specialist Salesforce has brought to Dreamforce a new concept, "Digital HQ", which envisions the working world oscillating between hybrid and remote.
With the integration of Slack into Salesforce Customer 360, the company aims to improve communication between employees, both internally and with business partners. This solution also aims to help the customers themselves.
"We went from a world where digital technology supplemented in-person communication and collaboration to the reverse situation," said Slack cofounder Stewart Butterfield.
"Many meetings don't require people to be together in real time," Butterfield said, and Slack seems like the perfect solution for solving small problems or discussing a few ideas whenever a more in-depth conversation isn't necessary.
The company responsible for Slack also presented Clips, a new feature that gives the possibility to communicate with colleagues when it is not necessary to schedule a meeting. With Clips, the user can record his screen and share it directly with colleagues, Butterfield revealed yesterday at the Dreamforce event. About Clips, Salesforce considers it an important feature since it allows people who are not aware of a particular situation to consult a file with what was decided. Clips is directly available in the archive so it can be consulted whenever it is convenient.
These tools may bring a climate of greater spontaneity in remote work.