We already know why Electronic Arts wants to change the name of the game FIFA

We already know why Electronic Arts wants to change the name of the game FIFA

Last week came a news that shook the video game world, with EA announcing that it was considering changing the name of its most iconic football simulator, FIFA. Now if it is true that we were surprised by this possibility, we look at its main competitor, Konami, and also made the name change of Pro Evolution Soccer to eFootball, but the launch of the new game did not go well.

Now, being that FIFA has been produced since 1993 and that next year FIFA 23 is released, it is possible that the game's 30th anniversary will be marked by a name change, which may also have already been discovered, since EA has registered the brand "EA Sports FC" in Europe and the UK and it goes along with other name changes that the brand has already made. But if the name change was "only" due to a change that EA wanted to make, it seems not and it is FIFA's fault.

FIFA is the governing body of football worldwide and that gives the rights of the name to Electronic Arts since 1993 to be used in the football simulator, came to public that the 10-year agreement is ending and, in that sense, this will have to do with the values of the name cession that, according to the New York Times, FIFA is asking. And they are not just asking for more money, but to double the values previously requested.

We already know why Electronic Arts wants to change the name of the game FIFA

According to the New York Times, FIFA is demanding nearly a billion dollars for each four-year World Cup cycle, which is double what EA paid for the last ten years, which Electronic Arts considers too high and exaggerated. The information points out that the negotiations of the name agreement have been going on for almost two years and as there seems to be no compromise on both sides, EA has put on the table the possibility of changing the name of its football simulator.

The sources of the NYT newspaper even point out that the negotiations will have reached a dead end, being that FIFA, in addition to the name increase still wants to limit the rights of EA and, therefore, there will be no other choice but to change the name, which Electronic Arts is already working, since in recent times no longer refers to the game as the future FIFA game, but as the "EA Sports football games".